Hello World!
Based in Doha, Qatar. About me︎︎︎︎︎︎︎︎︎︎︎︎︎︎
As Marketing Specialist at A"JIATTIC, I spearheaded brand development and expansion initiatives across one of Qatar's premier Asian specialty grocery stores.
I implemented cohesive marketing strategies encompassing 5 distinct retail experiences: Grocery, Beauty, Coffee, and Tea, along with Mochi. I worked on the illustration of this new mascot and developed a small campaign to enhance its visibility. My goal was to successfully transform the store from not just a grocery, but into a frequent cultural destination for the vibrant communities of Asian food enthusiasts in Qatar.
I implemented cohesive marketing strategies encompassing 5 distinct retail experiences: Grocery, Beauty, Coffee, and Tea, along with Mochi. I worked on the illustration of this new mascot and developed a small campaign to enhance its visibility. My goal was to successfully transform the store from not just a grocery, but into a frequent cultural destination for the vibrant communities of Asian food enthusiasts in Qatar.
Spearheaded mascot design for A”JIATTIC mochi︎︎︎
I designed a sustainable social media plan for Instagram that focused on:
- Designing engaging content that highlights new products and store experiences
- Showcasing the unique aspects of each retail activation according to brand guidelines
- Developing a consistent posting schedule aligned with peak customer engagement times
- Creating authentic storytelling through story sequences that resonated with our target audience
My role centered on multi-level collaboration with key stakeholders, including higher management, the creative consultant and store staff to ensure creative marketing success.
Instagram Stories Storytelling︎︎︎
An important part of my role as a specialist is to also curate the Instagram feed according to the creative direction of the A”JIATTIC brand. I maintained the highlights meticulously and ensured that the orange was visible throughout the feed as memorable aspect.
Instagram Feed Curation︎︎︎
