Hello World!

      Based in Doha, Qatar. About me︎

  ︎︎︎︎︎︎︎︎︎︎︎︎︎

A”JIATTIC
︎︎︎Asian specialized store


for A”JIATTIC
As Marketing Specialist at A"JIATTIC, I spearheaded brand development and expansion initiatives across one of Qatar's premier Asian specialty grocery stores.

I implemented cohesive marketing strategies encompassing 5 distinct retail experiences: Grocery, Beauty, Coffee, and Tea, along with Mochi. I worked on the illustration of this new mascot and developed a small campaign to enhance its visibility. My goal was to successfully transform the store from not just a grocery, but into a frequent cultural destination for the vibrant communities of Asian food enthusiasts in Qatar.


Spearheaded mascot design for A”JIATTIC mochi︎︎︎

Branding for the A”JIATTIC Mochi Corner - Mochi Stop


I designed a sustainable social media plan for Instagram that focused on:

  • Designing engaging content that highlights new products and store experiences
  • Showcasing the unique aspects of each retail activation according to brand guidelines
  • Developing a consistent posting schedule aligned with peak customer engagement times
  • Creating authentic storytelling through story sequences that resonated with our target audience

My role centered on multi-level collaboration with key stakeholders, including higher management, the creative consultant and store staff to ensure creative marketing success.

Instagram Stories Storytelling︎︎︎



An important part of my role as a specialist is to also curate the Instagram feed according to the creative direction of the A”JIATTIC brand. I maintained the highlights meticulously and ensured that the orange was visible throughout the feed as memorable aspect.

Instagram Feed Curation︎︎︎